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Growth 101, Session 1.
A strategy session for BDMs covering database segmentation, client profile refinement and customer journey mapping to build competitive advantage.
What this workshop covers
Session one of Growth 101 focuses on strategy, segmenting the database, refining client profiles and mapping the customer journey so BDMs can see exactly where competitive advantage is won or lost.
How the session runs
- Database segmentation exercise using real agency data
- Client profile refinement to sharpen targeting
- Customer journey mapping to identify advantage points
What your team leaves with
- A segmented view of the database ready to action
- Refined client profiles the team can use immediately
- A mapped journey highlighting where to focus growth effort
This session includes:
- A downloadable resource to apply the learning
- Catering provided
- The signature Maximiser Quiz
- A prize for the quiz winner
Fold this session into a Workshop Plan and the sessions compound month after month. Build a plan in the library.
Book this session in
Tell us who it is for and where. We come back within one business day to confirm dates, numbers and the final program.
Growth 101, Session 1 also runs inside a Workshop Plan, where the same sessions compound month after month at a committed rhythm, and every team member gains Efficiency HQ access.
